The Blue List



The Blue List was born over cocktails and tampons. As part of her Buddhist practice, Whitney was chanting and had a vision to donate tampons to women who are homeless, so she hosted a tampon drive at the Roxy Hotel in Tribeca. By partnering with a women’s shelter in Brooklyn and tapping into her personal network, Whitney ended up with more than she had imagined: enough participation that a full closet-reorganization was needed to fit supplies at the shelter, and an inspiration to do more.


Many in Body, One in Mind

The Blue List community shares one unifying mission: to act. We are a membership based organization that provides populations in need throughout New York City with basic resources that should be accessible to every individual.



We are simplifying the process of giving back and creating an efficient, on-demand ecosystem of donating basic hygiene products to people in need in spaces that they can access.  




The Blue List’s core program, TheBasics, provides essential menstrual products to underserved people throughout New York City. We partner with organizations directly supporting those in need and we supply those organizations with product, creating easy access to necessary resources within existing spaces.

  1. Accessibility and convenience for the end user. We are making essential hygiene products free and within reach.

  2. Community building and supporting partner organizations. We supply product on a quarterly basis, recurrently based on need. This resolves storage issues common among nonprofit spaces and creates a sustainable, waste conscious system that provides products to be used in real time by those who have the greatest immediate need.

  3. Education. We partner with healthcare professionals to provide factual information about menstrual products and hygiene in a digestible format.

Advocacy & Awareness

Our monthly publication “Coffee & Conversation” explores different perspectives on equality through interviews with leaders across all industries.



The Blue List membership simplifies giving back in a way that is accessible, sustainable and affordable. Our membership program empowers each individual to contribute in a way that is within their reach and offers access to our private events and programing. Our events intertwine with our programs, giving members the opportunity to engage with the women and girls we serve - offering tangible proof of their contributions through membership. We partner with brands and venues to provide curated experiences, expanding the ways in which corporations can contribute and impact. This simple approach of interconnectedness and accessibility simplifies giving back for our members and partners in a way that is inclusive and deeply impactful.