Founder & CEO
Whitney is a model and entrepreneur. She loves the creativity and pulse of being on a shoot. Being a blank canvas for a client is energizing, but in 2017, Whitney began craving ways to find a deeper connection to her work.
In honing what she wanted to contribute to the world in addition to being in front of a camera, she considered her deepest values: dignity in humanity, family and friends, and sharing. Knowing that these were the things that would make her feel full, she set out to find a way for them to come together to benefit others.
What resulted was Whitney’s vision for The Blue List: a community that celebrates humanity by supporting the well being of each and every individual. The belief of equality that she brings to the table is reflected throughout the foundation of TBL, serving as a reminder that anything is achievable through thoughtfulness, respect and dedication.
Co-Founder & Creative Director
Kelly is a footwear designer who is passionate about her work and watching her sketches come to life as stunning, functional shoes creates a sense of fulfillment. Kelly’s creativity spans far past her industry - her attention to detail, dedication to quality, and sharp aesthetic help her to produce and see beauty in everything and can be seen in a range of things from her talent of calligraphy to intimately curated parties and events.
Kelly is an extrovert through and through - she’s the first one to strike up a conversation with the person next to her on an airplane and become lifelong friends. Her belief in the power of connection spurs her conviction that The Blue List is an avenue that can do real good by leveraging the strength of community. She believes that meaningful change can be made when people open up, talk to one another, and come together to support a common goal.
Co-Founder & Communications Director
Kiirsten Lederer works with female founded businesses to help the innovators and team members get into their highest state of productivity by assessing where they most need strategic support and fulfilling those operational needs to help them reach their business goals. She believes that with attention to detail and organizational management, even the busiest people can achieve balance in life by not just working hard but by working smart.
An avid reader and film lover, storytelling is an important part of Kiirsten’s life - being able to take a vision and put it to paper is the ultimate achievement and seeing this come to life with The Blue List has been a dream come true. By conveying our organization’s mission, she is proud to partake in elevating females by bringing confidence and dignity to girls and women in the classroom, the workplace, on the street, and at home.